Offer what marketers call the value proposition. The exception, of course, would be helping a woman pick out a bathing suit --lots of male volunteers there. Please enter your zipcode. What's your current income level CAD? Include your real name and not a made up display name. You'll notice that good banner headlines are positive, interesting, and humorous. Have you ever seen it in a movie when a hot actor has to reveal his naked ass?
The key word here is opposite.
The big sites, such as the official Match. Details at